Brand: MGA Entertainment
Agency: Heavy
Live: June 1, 2004

Description:

An interactive application allowing children that are Bratz fans to create their own virtual Bratz doll. The application allows you to choose one of four Bratz dolls, change their outfit, hairstyle, eye shadow and lipstick color select a pre-recorded audio and share with their friends. Integrated into the client’s site, the application also tracked points that can be used to purchase additional clothes for their Bratz dolls within the application as well as going through their closet to see what was purchased. After the doll is selected, customized, dressed up and audio selected, it can be shared via email with friends.