Brand: Mars / M&Ms
Agency: IMC2
Live: October 7, 2008

Description:

Virtual laboratory with Red and Yellow allowing you to create your own M&M. Upload a photo of yourself or your friend, and order a bag of your newly created M&M’s.

Highlights:

• 6% of users went to the online store to buy their creation.
• More than $50,000 in product sold through the application in its first month!