Client: McDonald’s
Live: November 26, 2009

Description:

Viral campaign promoting James Cameron’s movie Avatar allowing a user to upload a photo and become a Na’vi. Users can choose their gender, change the background, and add a message to share with friends through various social media platforms.

Highlights:

• 6.8 million user sessions in two months.
• Average time spent on page: almost 7 minutes.
• 1/4 sessions resulted in photo upload.
• Massive blog, Twitter, and Facebook presence.