Brand: Axe
Agency: Razorfish
Live: July 1, 2011

Description:

When premature perspiration takes an unexpected toll, Axe anti-perspirant can control it. This Facebook campaign is aimed to promote Axe’s 24-hour anti-perspirant and deodorant. By allowing users to take a webcam photo, upload a photo, or use a friend’s Facebook photo, they or their friend can star in their very own Axe TV commercial. Share the entertaining results on their wall to expose their premature perspiration and ensure they control it with Axe 24-hour anti-perspirant and deodorant.