Breyers
Brand: Breyers
Agency: Mindshare Entertainment
Live: May 15, 2009
Description:
Breyers promoting their Smooth and Dreamy ice cream, this viral application allows users to be be a star in a clip from Gone With The Wind. Users can choose to be Jane, Rhett, or King Kong, upload their photo or choose pre-selected photos, . . .
Kellogg’s Trek Yourself
Brand: Kellogg’s Cheez-It / Paramount
Agency: Brigandi + Associates
Live: April 8, 2009
Description:
Kellogg’s Cheez-It and Paramount teamed together to promote the upcoming moving Star Trek by allowing fans to become Captain Kirk, an Officer, a Vulcan, or a Romulan, add a message and share their new creation with . . .
M&M's Candy Lab
Brand: Mars / M&Ms
Agency: IMC2
Live: October 7, 2008
Description:
Virtual laboratory with Red and Yellow allowing you to create your own M&M. Upload a photo of yourself or your friend, and order a bag of your newly created M&M’s.
Highlights:
- 6% of users went to the online store to . . .
CareerBuilder Monk-e-Mail 1.0
Brand: CareerBuilder
Agency: Cramer Krasselt
Live: January 26, 2006
Description:
The most popular viral campaign, this fun application incorporates the famous monkeys from CareerBuilder’s TV commercials and allows users to create and send messages to friends.
Highlights:
- Over 100 million . . .
Bratz
Brand: MGA Entertainment
Agency: Heavy
Live: June 1, 2004
Description:
An interactive application allowing children that are Bratz fans to create their own virtual Bratz doll. The application allows you to choose one of four Bratz dolls, change their outfit, hairstyle, eye shadow and lipstick color select a . . .
Cover image credit: http://flickr.com/photos/56194068@N04/6847647197/
