OfficeMax Elf Yourself 2012
Brand: OfficeMax
Live: November 28, 2012 / 2013 version live November 2013
Description:
OfficeMax’s Elf Yourself is back! Users can make a dancing e-card by uploading their photo (up to 5 photos) and see themselves and their friends or family dancing in the video. Perhaps you have pictures of cats you want to upload . . .
Saul Bass Pitch Video for Bell System Logo Redesign (Video from the AT&T Archives)
If you think of companies like Apple, IBM, or Burger King and their logo, what is one thing you’ll notice? You’ll notice that over the years, they have changed their logo to stay current with the times.
AT&T has released from their archives the pitch video from the 60s by Saul Bass, who was the designer of Alfred Hitchcock’s “ . . .
Kleenex Shield Sneeze Swish
Brand: Kleenex
Agency: Studiocom
Live: June 26, 2012
Description:
We all know that sneezing spreads cold and flu viruses. To keep hands clean, Kleenex has sneeze shield in all their tissues. This campaign aims to teach kids that a fun routine of keeping their hands clean can prevent the spread of viruses. By . . .
Axe Premature Perspiration
Brand: Axe
Agency: Razorfish
Live: July 1, 2011
Description:
When premature perspiration takes an unexpected toll, Axe anti-perspirant can control it. This Facebook campaign is aimed to promote Axe’s 24-hour anti-perspirant and deodorant. By allowing users to take a webcam photo, upload a photo, or use a friend’s . . .
Minion Dominion
Brand: Despicable Me Minion Dominion
Agency: NBC Universal
Live: June 29, 2010
Description:
Promoting the upcoming summer hit, Despicable Me, this engaging application allows you to control the yellow minions by speaking commands into a microphone or type the commands in the text box. Tell the minions to dance, play . . .
McDonald’s Avatar
Client: McDonald’s
Live: November 26, 2009
Description:
Viral campaign promoting James Cameron’s movie Avatar allowing a user to upload a photo and become a Na’vi. Users can choose their gender, change the background, and add a message to share with friends through various social media platforms.
Highlights:
. . .Purina FriendFetcher – Dog Selector
Brand: Purina
Agency: O’Grady Meyers / CheckMark Communications
Live: November 20, 2009
Description:
Find the perfect pet with Purina’s FriendFetcher (Dog Breed Selector). Purina gave their breed selector a make over in a fun and interactive way. Illustrated dogs are brought to life with fun and sometimes comical . . .
Cover image credit: http://flickr.com/photos/56194068@N04/6847647197/
